Most folks are familiar with the Latin theme “Carpe Diem” for Seize the Day. Here at the Grand Prix we are helping Dwight Knowlton launch Carpe Viam! Seize the Road. Dwight is the artist who created this year’s PVGP poster and we are glad to help him with this initiative.
In Dwight’s own words “The two words “Carpe Viam!” say a lot. Literally, Carpe Viam means “seize the road”. So for a car fan it means “Enjoy the exhaust note as you grip the wooden wheel and blast through a curvy canyon.” The theme is important for the viable future of vintage cars and vintage racing. According to Dan DelBianco, PVGP Executive Director “we share Dwight’s enthusiasm for cars and vintage racing. As the nation’s largest vintage race, with over 200,000 spectators, the PVGP makes vintage racing available to all generations including the very young. Fans, aged from 6 to 96 come out to Schenley Park to watch the races from behind the snow fences and walk the car shows. I personally know of a dozen current vintage racers that were introduced to the sport through our event. They came as spectators and were immediately hooked on the sights, sounds and smells of vintage cars. Together with Dwight’s inspirational books we can all continue to keep the sport of vintage racing and car collecting thriving so that future generations can appreciate these magnificent machines and the people that created and drive them.”
Carpe Viam was born out of Dwight’s automotive passion and desire to bring higher quality, more authentic automotive books to kids and their grown-ups.”Carpe Viam! is a publisher with an emphasis on automotive history and tradition. In just two years, Carpe Viam has gone from a name scribbled on a sheet of paper, to a publisher with multiple international contracts, multiple translations, and international retail reach to more than 120 countries through one of the top distributors in the world.
Here at the Pittsburgh Vintage Grand Prix we are thrilled to announce that Dwight Knowlton, author of The Little Red Racing Car, has been selected as our Official Artist for 2015. Dwight created our poster art to the right and is joining us at Schenley Park as our Grand Marshal to help celebrate Italian Cars. He will be in the Italian Cortile on the July 18/19 weekend to sign his books and our poster.
DWIGHT KNOWLTON AND THE LITTLE RED RACING CAR
Dwight is a dad, husband, and passionate car guy. According to Dwight “eight months of the year, I drive with the top down. I live in sunny Phoenix, AZ with my wife, son, and new baby girl. We share the house with our dog Tess and an occasional scorpion. When my son was born, I went looking for a father, son, car book for the two of us to enjoy – a book that could help me introduce him to the love of cars. I couldn’t find what I was looking for – so I decided to create one. The Little Red Racing Car is a gift for my son – and for everyone that loves cars, family, and vintage artistic style.
The Little Red Racing Car mixes some of the best things in life: family, discovery, sports cars, working with one’s hands, and a dream realized. While the look has evolved throughout the process, it’s inspired by vintage transportation art and features one of the greatest sports-racing cars of the 1950′s – the Maserati 300S – a favorite of legendary racing driver Sir Stirling Moss.
In fact, while writing The Little Red Racing Car, I wrote Sir Stirling and shared the project with him. He liked the idea so much, he lent his name to the story! He’s been incredibly kind and supportive of The Little Red Racing Car since it’s release, so much so that I would now count him a friend.
The Little Red Racing Car has been featured in various articles and interviews including Road&Track, MotorTrend, Sports Car Digest, and more. It’s no wonder Yahoo Autos raves it’s “The Best Kids’ Car Book Ever.”
SEIZE THE ROAD… AND ENJOY IT.
According to Dwight Knowlton the two words “Carpe Viam!” can say a lot. Literally, Carpe Viam means “seize the road”. So for a car guy, it means “Enjoy the exhaust note while you grip that wooden (or leather) wheel and blast through a curvy canyon.” But it can also means “enjoy the path you’re on,” which is something that I very much try to do while building this brand. Look for more on Carpe Viam this summer.